Today we focus on The Breast Cancer Research Foundation, and it’s remarkable Founder, the late Evelyn Lauder.
The Breast Cancer Research Foundation (BCRF) is a nonprofit organization committed to achieving prevention and a cure for breast cancer through scientific research.remarkable Founder, the late Evelyn Lauder.
When creating the Breast Cancer Research Foundation in 1993, Evelyn Lauder made breast cancer awareness an issue of global importance.
By putting money in the hands of the most brilliant minds in medical science, she provided them the freedom and financial security to put their best ideas into action. As a result, BCRF forever changed the course of cancer research.
After Evelyn’s death in 2011, her husband Leonard and son William Lauder, along with those working under the Lauder family umbrella of cosmetic companies, continued to carry her pink torch, shining her message of Breast Cancer Awareness in department stores all over the world.
During the month of October, free pink ribbons and information sheets explaining the benefits of early detection are still handed out at all Lauder owned cosmetic counters.
Pink ribbons and her impact on women's health initiatives are just a few parts of the legacy Evelyn Lauder has left upon the world. As medical science moves closer to eradicating breast cancer, every new promise of a cure may also be counted as her mark.
BCRF is recognized as one of the most financially efficient nonprofit organization in the world. Also, it is currently the highest rated charity in the United States, and 90% of revenue raised goes directly to funding research that further unravels the mysteries of cancer of the breast for both males and females.
In 2018-2019, BCRF will award $63 million in annual grants to over 300 scientists from top universities and medical institutions around the globe. This organization continues to fight breast cancer and will keep the fight going for a long time to come. If you would like to read more about the BCRF and Evelyn Lauder please check out bcrf.org.
“My efforts to join the fight against breast cancer all began around the fact that women were getting short-changed in the medical arena.” Evelyn Lauder